At MedUniverse, we help Pharma companies convey messages via digital patient cases. Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives […]
Digital? Gladly, but where do I start? Read More »
The next chapter in our series about the digital struggles of Pharma will cover what MedUniverse is doing to address the specific issues that came to light in our previous posts (lack of customer focus & linking digital initiatives to the broader business). As for the first issue, the lack of customer focus: everyone in
Staying CALM: the MedUniverse take on tackling Pharma’s digital challenges Read More »
In our previous post, we discussed how digital maturity could be measured and established there is a gap between the digital maturity of the pharmaceutical industry and the expectations of HCPs. In this post, we will investigate why Pharma is trailing behind digital leaders and what could be done to remedy this. The hurdles Pharma
Pharma’s digital struggle: what are the challenges and how can they be addressed? Read More »
Digital has transformed the way the world does business, and pharma/healthcare is no exception to that rule. A majority of today’s HCPs are ‘digital natives’, meaning they became clinical practitioners since the Internet went mainstream. There has been an exponential growth of digital channels, platforms and tools that promise unprecedented access to HCPs. In turn,
Is Pharma a digital laggard? Read More »
We would like to thank all of our customers for the productive collaborations we have had. Your challenges have inspired us, and we have met many dedicated teams who were focused on helping physicians achieve better patient outcomes. As 2019 is coming to an end we want to wish you a fun-filled holiday season and
Happy Holidays from the MedUniverse team! Read More »