MedUniverse – The Patient Case Engagement Platform

Customer Success Stories

DermaCo

Improve engagement with a specific HCP segment

EndocrinoCo

Obtain prescriber insights to support a product launch

RespiCo

Address a knowledge gap & improve patient outcomes

OncoCo

Address HCP doubts concerning treatment escalation

NeuroCo

Empower HCPs to diagnose & treat an orphan disease

HemaCo

Heighten the interactivity of CME activities & foster dialogue with HCPs

DermaCo

Improve engagement with a specific HCP segment

Situation: DermaCo has no physical sales force and it is struggling to engage HCPs in primary care. It wants to develop a cost-effective digital strategy to increase its HCP target population and improve its interactions with those HCPs.

Action: DermaCo developed an educational campaign on the MedUniverse platform aimed to test HCP awareness of treatment guidelines for two common dermatological disorders. The campaign complemented DermaCo’s multichannel strategy and was distributed to HCPs using existing online channels.

Result: DermaCo was able to increase the duration of its interactions with HCPs by 300% compared to the industry average.

EndocrinoCo

Obtain prescriber insights to support a product launch​

Situation: EndocrinoCo was about to launch a new product and it needed to understand how product characteristics influence the prescription behaviour of three HCP segments.

Action: MedUniverse created 10 patient cases in collaboration with the medical team and the brand team of EndocrinoCo. The cases were distributed to 100 HCPs via email, with a response rate of over 90%.

Result: EndocrinoCo was able to drive uptake by reaching out to each HCP segment with a tailored message concerning target patient groups, leveraging its newly acquired prescriber insights

omnichannel
RespiCo

Address a knowledge gap and improve patient outcomes​

respicoR new colours

Situation: RespiCo identified a knowledge gap in an advisory board that affected a specific HCP segment’s ability to manage and treat COPD.

Action: An educational campaign with patient cases was developed and presented to over 800 HCPs nationwide on the MedUniverse platform, using a mixture of physicial and digital channels.

Result: RespiCo obtained insights about specific challenges in COPD management & treatment that allowed it to revise its CME program, improving patient outcomes and increasing HCP engagement in the process.

OncoCo

Address HCP doubts concerning treatment escalation​

Situation: OncoCo wanted to know how CML was managed in practice in two geographies, and how treatment was escalated in the presence of comorbidities.

Action: Approximately 5000 HCPs from two HCP segments were contacted digitally in four e-mail campaigns, with patient cases on the MedUniverse platform.

Result:

  • >95% of HCPs reacted positively to OncoCo’s campaign and requested further personal interaction.
  • Results were benchmarked between countries, enabling best practice sharing.
  • OncoCo collected significant amounts of data for a tailored follow-up campaign, positioning itself as a strategic partner for oncologists.
NeuroCo

Empower HCPs to diagnose and treat an orphan disease​

Situation: NeuroCo wanted to raise awareness amongst neurologists about a rare neurological disorder and reduce the risk of misdiagnosis.

Action: MedUniverse led a collaboration between the brand and medical team at NeuroCo to develop a patient case for the disorder, an orphan disease with a prevalence of <1/100000. The patient case was distributed via e-mail to approximately 3000 physicians in three HCP segments (neurologists, psyciatrists, pediatricians)

Result: NeuroCo leveraged the insights acquired to revise its CME and commercial strategy:

  • <20% of HCPs diagnose correctly (even after extensive context has been given)
  • <20% of HCPs are aware of the test to confirm the diagnosis
  • 50% of HCPs do not treat according to the guidelines
HemaCo

Heighten the interactivity of CME activities and foster dialogue with HCPs​

Situation: HemaCo was looking for a methodology to foster discussion and make its meetings and conferences more interactive.

Action: MedUniverse analysed HemaCo’s CME strategy and materials, and converted them into an interactive patient case.

Result: HemaCo reported a dramatic increase in HCP engagement, and improved relations with medical societies as an added bonus.

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