From Education to Action
Background
The Brand Team wanted to:
- Educate around new guidelines
- Thread the patient journey throughout the discussion with prescribers
- Provide route to on demand practical information
Methodology
- Created patient case study program using MedUniverse
- Co-created content with external experts
- Incorporated questions to understand current behaviours and knowledge gaps
- Created an omnichannel journey and repository of one-click-away practical information
![](https://meduniverse.com/wp-content/uploads/2022/10/Checklist.png)
![](https://meduniverse.com/wp-content/uploads/2022/10/Checklist-2.png)
"This format is
one of the best ways of learning and
refreshing our knowledge!"
![Most Pressing Problem](https://meduniverse.com/wp-content/uploads/2021/05/MU-Moderated-Setting-Most-pressing-problem-150x150.png)
Oncologist in the UK
“Customers (HCPs) are very engaged,
more than I’ve ever heard
or seen in the past.”
more than I’ve ever heard
or seen in the past.”
![](https://meduniverse.com/wp-content/uploads/2020/11/user-and-screen-2-150x150.png)
Brand Lead in Pharma
"The MedUniverse Platform
helps highlighting areas we
need to improve."
![](https://meduniverse.com/wp-content/uploads/2020/11/phone-pharma-blue-1.png)
Hematologist in the UK
“They (HCPs) find it really
really valuable because of
the interactivity.”
really valuable because of
the interactivity.”
![](https://meduniverse.com/wp-content/uploads/2020/11/user-and-screen-monocrom.png)
Sales representative in the UK
“I prefer using MedUniverse as a speaker
as it is more engaging and it
creates good discussions."
![](https://meduniverse.com/wp-content/uploads/2020/11/seminar-monocrome-1.png)
Key Opinion Leader within Oncology
"The platform uncovers opinions that allow us to challenge current prescribing pathways and present alternative prescribing pathways."
![](https://meduniverse.com/wp-content/uploads/2020/12/the-gap-blue-3-beskuren-1-1024x554.png)
Sales Manager Oncology UK