At MedUniverse, we recently came across an interesting study and we would like to share some highlights with you. According to the 2600 HCPs that participated in the study, the three most important criteria that ensure a great overall customer experience in pharma are: Flexibility: 90% of HCPs ask for more options to access information […]
The three key criteria for successful HCP engagement Read More »
Introducing CALM: Combining Pharma sales with a new digital approach Ask any business leader and they’ll say that knowing your customer is key to running a successful business. And the same goes for medical and industry professionals. But acquiring such valuable information is not always simple. Sure, your sales reps, which make up a large
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Digital vs Analog: With doctors having less time available, but greater numbers of patients to see, many find themselves searching for more effective ways to run their practice. This begs the question, what is the best way for doctors, and the pharma & LifeScience industry, to operate: digital or analog? The world is becoming more
Are Doctors Searching for a More Digital Approach? Read More »
MedUniverse got the opportunity to talk to Heidi Stensmyren, President of the Swedish Medical Association, about patient safety and how we can further improve the collaboration between the pharmaceutical & LifeScience industry and healthcare professionals. Swedish Medical Association The Swedish Medical Association is the union and professional organisation for doctors. They also have a key
MedUniverse Interview – President of the Swedish Medical Association, Heidi Stensmyren Read More »
The human touch is paramount when it comes to complex sales. Digital does not take that need away. The main point is that digital and traditional sales methods need to co-exist and leverage each other.
How digital and traditional sales play together in pharma Read More »